Breezy and Fairown level up the sustainable upgrade of devices with an AI-powered trade-in
Breezy and Fairown level up the sustainable upgrade of devices with an AI-powered trade-in
Breezy, a subsidiary of the ASBIS Group, the leading trade-in provider in the countries of operations, has partnered with Fairown, the leading provider of monthly product subscriptions and automatic upgrades through built-in financing, operating in the Polish, German, and Scandinavian markets.
This innovative combination significantly improves the affordability of new devices while promoting eco-conscious consumption.
The partnership brings Breezy’s double Trade-in service integration into Fairown’s comprehensive tool, already used by retailers across Poland, Germany, Lithuania, Latvia, Estonia, Finland, Sweden, Norway, and Denmark to power equipment remarketing.
Everything from evaluation to financing is done in seconds.
The solution combines embedded financing from a bank with a dual Trade-in value: a spot Trade-in of devices users no longer need, and a guaranteed buyback of purchased equipment (forward Trade-in).
“A strong partnership starts with shared values. Fairown is committed to circularity and conscious consumption. So do we,” said Andrii Kosar, CEO of Breezy. “To make sustainable buying a lifestyle, the process must be simple and rewarding. That’s where Breezy comes in. Trade-in motivates people to let go of devices they no longer use. Forward buyback turns buying into a subscription: use it, return it, get guaranteed value. All of it — instant, seamless, and right where the loan is issued. No friction. No extra steps. Just smart, sustainable ownership.”
Retailers can offer upgrades and buybacks with one smart, integrated solution.
The integrated solution is especially valuable for products with short upgrade cycles, such as smartphones released annually, as well as for devices with limited use or high residual value. By simplifying the disposal of used electronics, the solution removes common barriers to upgrading while helping customers make more sustainable choices.
For businesses, this approach offers a powerful way to enhance customer loyalty. According to Fairown data, brands can achieve up to 60% repeat business by incorporating trade-in programs into their offering. At the same time, the model supports environmental responsibility by extending the useful life of devices and reducing electronic waste. It also serves as an effective sales driver, making new technology more affordable through the immediate value of old devices.
Customers get instant trade-in offers and financing online or in-store.
The solution is omnichannel, seamlessly integrating into both online and in-store sales environments. Customers benefit from fast and fair device evaluations, thanks to AI-driven assessments. The entire process—from trade-in to financing approval—is completed in seconds through a single interface.
In addition, businesses gain full operational transparency. Real-time dashboards provide comprehensive oversight of inventory and trade-in status, enabling better decision-making and performance tracking across every step of the program.
Unified, easy-to-use tool that makes sustainable consumption accessible.
“The core of our vision is that ownership isn’t the only—nor even the best—way to use things. Use what you need, return what you don’t—that’s the mindset behind our solution. Our platform is built on the same principle. We don’t build banks to issue credit. We don’t run trade-in logistics to buyback products. We partner. With banks for loans. With Breezy for trade-in. That’s how we create value,” said Hendrik Roosna, CEO and Co-Founder of Fairown. “The result is a unified, easy-to-use tool that makes sustainable consumption accessible, profitable, and scalable for customers and enterprises. Breezy’s strong technology, market expertise, and ability to integrate quickly have been instrumental in delivering this value. Together, we’re making circularity not just possible, but practical.”
About Fairown
Fairown is a fintech company headquartered in Tallinn, Estonia, specializing in circular economy and product buyback solutions that enable sustainable ownership models for retailers. Through its technology platform, Fairown empowers brands to offer consumers affordable and flexible access to high-value devices, with built-in upgrade or return options. By facilitating product reuse, the company helps reduce electronic waste and supports environmentally responsible consumption.
Fairown’s solution is trusted by over 100,000 consumers across Europe and is already implemented by leading brands for example STIHL, BSH BlueMovement, Komplett, iSpot Poland — one of the largest Apple Premium Resellers in the region. https://www.fairown.com/