Midea and ASBIS Expand The Climate Solutions Product Line in the Baltic Market
Midea, a global producer of intelligent home appliances, in partnership with ASBISc Enterprises Plc, a prominent Value Add Distributor in Europe, the Middle East, and Africa (EMEA), expands the climate solutions product line by presenting two new products for the Baltic market: the Washable Aroma Tower Fan and the 3-in-1 Evaporative Air Cooler. This collaboration aims to bring Baltic consumers advanced, stylish, and efficient solutions for staying cool and comfortable, even during the hottest days.
Smart Cooling with Style
The Washable Aroma Tower Fan combines sleek design with powerful performance. Its 4-speed settings and 45W motor deliver rapid, even cooling with airflow up to 38 m³/min. The built-in aromatherapy box allows users to add essential oils, creating a refreshing atmosphere. With a 360° remote control and a washable body of the fan, it offers both convenience and easy maintenance.
Multi-Function Cooling Power
The 3-in-1 Evaporative Air Cooler provides cooling, humidifying, and air-purifying in one device. Its negative ion function reduces dust and allergens, while the 4L water tank delivers up to 18 hours of continuous cooling. With 3-speed settings, 3 wind modes, and 2 included ice packs for extra cooling, it ensures all-day comfort.
Andrei Kazennau, ASBIS’s Business Development Manager for the Air Conditioning and Heating category, expressed excitement about the launch:
“Baltic consumers are increasingly seeking smart, multifunctional climate solutions that offer both convenience and efficiency. With the introduction of the Washable Aroma Tower Fan and the 3-in-1 Evaporative Air Cooler, Midea continues to redefine home comfort with stylish and innovative appliances.”
Both products are available for purchase at RD Electronics , OnOff, and Technorama.
About ASBIS Enterprises:
ASBIS Group is a leading Value Add Distributor, developer, and provider of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA). Headquartered in Cyprus, the group has offices in 34 countries, employs more than 2 700+ professionals, and serves 24 000 B2B customers in 65 countries worldwide. Products in the ASBIS brand portfolio have been awarded the prestigious Red Dot: Product Design awards.
About Midea
Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, large and small kitchen appliances, water appliances, floor care and lighting. The company operates in 200+ countries and regions. Each year, Midea wins 40+ design awards at different global design shows such as Red Dot, iF, and Good Design Award.